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Cruz for President

When the 2016 Republican presidential nomination campaign kicked off, there were 16 candidates in the race.  By the end, there were two: Senator Ted Cruz and President Donald Trump.

Our ad campaign for Senator Cruz was named as the most effective of any Republican presidential campaign. As Politico reported at the time (“Cruz’s TV ads judged most effective”), independent research company Ace Metrix “found that Cruz’s campaign produced five of the 11 top-scoring ads among Republican voters this election, including the single most effective ad of the GOP primary so far.”

PRIME served as the campaign’s chief media consultant, managing paid messaging, media placement and integrating data and analytics into every aspect of its advertising.

Our work for Senator Cruz and his campaign team helped notch big victories in Iowa, Wisconsin and eight other states in between.

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Our ad campaigns – and the strategy behind them – have repeatedly won high praise for their creativity, effectiveness, and the positive results they’ve yielded for clients in tough races.

  • New York Times
    “Most memorable ads of the cycle”
  • Politico
    “Played a key role in the GOP takeover”
  • Roll Call
    “The Winning Consultants of the Cycle”
  • ABC News
    “The GOP’s biggest upset”
  • National Journal
    “One of the cycle’s most effective and hard–hitting spots”
  • Roll Call
    “The Best Congressional Campaigns of the 2014 Cycle”
  • Chicago Sun-Times
    “A very smart ad.”Lynn Sweet
  • Politico
    “The most effective TV ads in the Republican presidential race”
  • The Weekly Standard
    “Brutally effective”Stephen Hayes
  • National Review
    “Excellent”Rich Lowry
  • Red State
    “Some of the best political ads on television”Erick Erickson
  • The Kelly File
    “Best GOP Ads of 2016”
  • The Kelly File
    “The most brutal ad of the year.”Joe Scarborough, Morning Joe