When the 2016 Republican presidential nomination campaign kicked off, there were 16 candidates in the race. By the end, there were two: Senator Ted Cruz and President Donald Trump.
Our ad campaign for Senator Cruz was named as the most effective of any Republican presidential campaign. As Politico reported at the time (“Cruz’s TV ads judged most effective”), independent research company Ace Metrix “found that Cruz’s campaign produced five of the 11 top-scoring ads among Republican voters this election, including the single most effective ad of the GOP primary so far.”
PRIME served as the campaign’s chief media consultant, managing paid messaging, media placement and integrating data and analytics into every aspect of its advertising.
Our work for Senator Cruz and his campaign team helped notch big victories in Iowa, Wisconsin and eight other states in between.