When long-time Tennessee Senator Lamar Alexander announced his retirement, a competitive primary began that pitted businessman Bill Hagerty against orthopedic surgeon Manny Sethi.

Hagerty, the former U.S. Ambassador to Japan, was aided by PRIME's independent expenditure ads through Standing With Conservatives. Our ads revealed Sethi's history of defending Obamacare and ties to liberal organizations while displaying

Our ads helped overcome aggressive negative messaging from the Sethi campaign and secure Hagerty a 12-point primary victory.