Former Governor and Senator Even Bayh started his campaign with universal name ID, a 21-point lead in the polls, and almost $10 million in the bank. Democrats were certain they would pick up Indiana’s open U.S. Senate seat.
The NRSC had different ideas, and enlisted PRIME to help pull off one of 2016’s biggest upsets. Our independent expenditure ads for Senate Republicans overcame two decades of goodwill Bayh had built up with Hoosier voters, tagging Bayh as a loyal agent of Hillary Clinton and a self-dealing, scandal-plagued Washington insider.
GOP candidate Todd Young defeated Bayh by double digits on election night, and our ads were credited by many observers as an integral part of the victory.